About the brand:
Boo&Dav was created in 2016 by Sheli Amdur, a graphic artist, who documented early and exciting moments in children’s daily lives. In Boo&Dav, the world of imagination meets the material world thanks to illustrations in a subtle and naive line reminiscent of fairy tales from the past. On the site, you will find a wide variety of trendy items for home, office and children’s rooms, with original illustrations: printed pictures, canvases, wooden pictures, decorative pillows, height measures, paper products, flags and party sets. In Boo&Dav, time is invested daily in order to generate new and exciting creations for you.
About the artist:
It is a pleasure to meet you, I’m Sheli Amdur, Belle and Nadav’s mother. I am the creator behind Boo&Dav and I am also a graduate graphic designer from the visual arts academy, Avni Institute.
As far back as I can remember, I have always appreciated art, was interested by it and started to work on it. The sources of my inspiration were drawn from comic books, drawing books, illustration style from the works of “Peter Wright”, fairy tales from the Grimm Brothers, Alice in Wonderland and The Little Prince.
My illustrations depict spontaneous, authentic and primary situations, to which I document and sail with them into the realm of imagination for the small adventures of life. Experiences at sea, in space and even in a balloon, a yellow field of happy sunflowers, looking out into the blue sky, meeting the jungle animals, the savannah and the forest, as well as the small personal moments and gestures of love in life.
I am personally a great believer on the power of colors and on their great contribution to children’s creative development, offering on my home site a range of ideas for designing children’s bedrooms, children’s areas, for boys, girls, as well as mixed, coloring the space with magic and creativity.
In the past decade, I was involved with commercial branding for start-ups on the high-tech industry. This experience gave me a strong foundation, which allowed me to have the confidence to embark on an independent and exciting journey after the birth of my twin children, Belle and Nadav, to whom the brand is named after.
You are invited to be excited from the creativity, aesthetics and wonderful design.
Do you happen to like a particular painting, but the color does not harmonize with the space? Not to worry. You can always have it adapted to your own taste and needs!
Feel free to contact me for variations, simulations and adjustments!
Thank you for your visit and I hope you enjoy.