I’m Sheli Amdur, founder, designer and illustrator of Boo&Dav, with more than 20 years of professional experience in branding, packaging, illustration, marketing and product design.

Boo&Dav began with illustrations inspired by my twins, Belle and Nadav, and has grown into an independent greeting card and paper goods brand created for the North American retail market.

Every collection is developed with the same standards I’ve brought to commercial design throughout my career: original illustration, thoughtful storytelling, strong production values and an understanding of what works at retail.